Ideas update

Music video:

The music video will begin with my model wearing a white dress standing on a hill and looking out beyond the camera shot, it will then cut to some home videos which will be filmed in an app called "Camcorder" on my iPhone which makes the videos look vintage. These home videos will be filmed by me on my own days out to make it look more realistic and from a first person perspective. As the chorus comes on the video will change to a dark room where we can only see the models face and then it cuts back to home videos of the two lovers laying on a sofa. The video then cuts to my model wearing angel wings sitting on a wall in a forest, she will then get up and start walking and the camera will track her movements until she reaches a long path, the video will then cut to some home videos and then on the second chorus it goes back to the dark room where only her face is brightly light.. The video then goes back to the woods where we see the model wonder around the forest completely lost, she goes through what seems to be an arch made out of branches but it only leads her deeper into the woods until she ends up right back where she was and once again more home videos but this time of two older people arguing, the arguing will be played in the background of the song, in the line "everything you do is elusive, too, even your honey dew". On the third chorus there will be a mix of fast passed home videos and the model wondering around the forest and then on the ending line she finds the way out, there's a flash and she looses her wings and runs away through a field

Digipack:

Much of the digipack will be made up of images of the artist and i will be using intertextuality in the cover as the image will be inspired by the poster for the 1962 classic movie "Lolita". There will be a dominance of the colours pink and red and the images will be faded to give them a vintage look often associated with Lana Del Reys work. I will also be including images of candy to further develop a child like innocent image but by using voyeuristic camera angles i will be sexualising something thats seemingly innocent which will play on the sexual selling point of the music industry. The colour scheme will match the name of the album "Into the blues" by contrasting a strong bubblegum pink with a baby blue and this colour scheme will be seen all through out my work to create a synergy between all of my artists media products

Digipack cover mock up

This is a pre production photoshoot to test what camera shot and lighting angles i would use for my actual photoshoot. My initial idea was that the model would be facing forward however ended up choosing a sideways shot as the cover mock up as the lighting accentuated the models facial features and the afro hair style dominates the picture which i think makes a really interesting contrast to the fur of the jacket.

For the cover of the album i wanted the colour scheme to be predominantly pink and green, however i wasn't able to buy a green fur coat therefor i used my own brown fur coat for the hotshot in the hopes that i could edit it in photoshop. To achieve the lighting that i wanted i had to do the photoshoot in the chroma matt curtain room where there is no natural light rather than setting up the green screen. Either way the position i wanted the lights in would still cause shadows therefor i would never have a clean background so to achieve that i had to use the magic wand tool to remove the background. in order to change a specific area such a her hair and the coat i used the Laso tool and edited the hue and saturation. To finish the edit process i used the instagram filter "Gingham" at an intensity level 56 plus edited the brightness, saturation and fade levels.

Digipack ideas

My DigiPack is going an intertextual reference to the movie poster for Lolita. A movie I think my artists music can be easily associated with and a movie my audience would know thanks to its cult status.

My artist will be sitting in front of a desk wearing a fur coat and some overalls, her hair will be in an afro style with some heart shaped sunglasses on top of her head. My model has braces which makes another reference to Lolita. She will either have candy around her to demonstrate her youth and innocence or will be blowing bubble gum. The colours theme will be brown, pink and red.

recce

Production plan

Model release form

Synergy Marketing Campaign

Marina and the Diamonds

Marina Dimandis has always used Synergy in her work to build her brand. Her latest album is called Froot and for the music video for the single of the same title she is wearing pineapple earrings whilst in the album cover she is wearing strawberry earrings this is a smart and seemingly effortless way of self advertisement, the "froot" theme once again makes an appearance in her music video for Blue where she is dancing behind a counter made out of fruit. Her website also features a number of fruits which are interactive and take you to different pages, another synergy technique she uses is the use of colour schemes present in her album art and website which are identical in art work, background and font. Id like to apply this same level of self advertisement by featuring the same accessories from my album cover on the music video and possibly selling them as part of my merchandise.