Location and set design

Due to the video being mostly made up of home video I want it to resemble day to day life so many of the locations will be personal and places i frequent or have been to.

For the other scenes i want it to be dark and moody so my set locations will be:

• A dark room with no natural lighting
• The woods
• A cemetery 
• A run down tunnel/street during sunset

The parts of the music video that aren't home videos will mostly be filmed in a dark room with no natural lighting and instead will have a light that rotates around the models face which will create shadows and change the way her face looks

The other possible location is in the woods during sundown which will add an unsteady and dark mood to my music video that will enhance the lyrics and will juxtapose with the happy and adventurous feeling of the camcorder videos. One problem we might run into is the sun setting quickly during winter time which wouldn't give me much time to film

The eerie and ominous feel of cemetery during winter time would work beautifully well with the melancholic lyrics and background note that plays through out the song. However id have to check the legality of filming in a graveyard.

As part of the home video sequence i want to include a trip to London because a lot of Lana Del Reys music is about opulence and old Hollywood, unfortunately going to Hollywood to film isn't an option so London is the second best city to do it as it is culturally relevant and central Londoners are known for their luxurious lifestyles.

Costume and Props

This costume will only be used for 2 or 3 scenes where someone will be wearing all black and a mask most likely a rabbit and they will be walking through an empty street during the night and we will only see the individual when they pass under the street lights. This will be filmed in the camcorder app. The masks will have to be bought from Ebay but the rest of the outfit will be provided by me from my own clothes

This costume will be worn by the female singer whilst she's walking through the woods to show the themes of a fall from grace. The dress will get a little dirty in later scenes to show that she began the relationship in perfect white to represent her innocence and happiness and as the song goes on and develops her dress gets dirty to coincide with the her life and how this relationship has tainted her mind. The wings, dress and jewellery will be ordered from Ebay to decrease the price.

This will be the costume the female singer will be wearing on some of the home videos. The home videos will be shot in a POV and will show both from the point of view of the female and the male. I wanted to use more casual clothes for the home videos to make it look natural but it will also connect with audiences, they can even copy the style as its affordable and comfortable. This is the models own clothes therefor there is no need to purchase anything.

Technical research

This is a list of equipment often used in music videos production

• Video Camera + different lenses 
• Tripod
• Camera light
• Three point lighting kit
• Shotgun microphones + accessories
• Boom pole + accessories
• Wireless microphones 
• Light reflectors
• Steady cam

Higher quality equipment is used to create a smooth and more visually enticing music video which will ideally drive sales and garner the artist more exposure. Tree point lighting kits and light reflector will uneven any unwanted exposure and get rid of shadows and visual imperfections. Tripods and steady cams are used to avoid human movement and to achieve a smooth picture which will add to the quality of the video.

This is the list of equipment i will be using:

• Green screen
• Video Camera
• Go Pro
• Lighting kit
• iPhone (home videos)
• Three point lighting

This behind the scenes video shows me how music videos are shot in a professional setting which gives me an idea of how music videos are constructed.

My video will mostly consist of home videos and will be filmed with the app "Camcorder" and GoPro on my own personal journey and daily events however the music video will be from a female point of view so i will include some clips of my model singing in the same places i traveled to. The video will follow the lyrics of a love affair that turns violent. The chorus will be filmed in a dark room with no natural lighting and the lights will be mobile so i can achieve the changing facial features effect. I will use three point lighting solely for the digipack and website images so they look more professional.

In school i will also have access to various computer programs that will allow me to edit my music video and digipak to look as professional as possible.

Universal copyrights document from ramosdiogo

Universal replied to my email and gave me permission to use my chosen song for educational purposes

I uploaded my music video pitch to YouTube however unfortunately it got muted because i played a snippet of my chosen track which is copyright protected so i will have to find a way to go around this set back

Music video pitch

After presenting my pitch. my audience pointed out my sttrenghts and weaknesses.

My strengths
One of my clear strenghts was my ideas being well planned and my clear ideas of what i want my music video to look like and strong storyline. Other postives included my clear understanding my target audience, well detailed video timeline and confidence in the song choice.


Weaknesses
Including some spelling mistakes my biggest weakness is the lgihitng aspect of my music videos due to it being winter time and natural lighting runs out quickly especially in the sunset conditons i want my video to be in. Other weaknesses include lack of a storyboard and the small pool of song choices.